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The logic of rechargables. - GROWL
ifritah
ifritah
The logic of rechargables.
So, I saw this Jack-in-the-Box cup sitting on a counter with an advertisement about getting a rechargeable gift card because it's the 'gift that keeps on giving'.

And it's not just J-Box that's all about the rechargeable cards. It's EVERYONE.

Okay, corporate peeps, I want you to think about this for just one minute.

So... you're making your cards rechargeable... for who? I mean, when I get a gift card, I'm not thinking, "Excellent, after I use all the money up on this sucker, I'm going to fill it back up again so I can use it again with my OWN money this time! WHOO. Or, hey, I could give this gift card to my bud, X, who LOVES this company, and oh-ho, now I don't have to pick out a card for them, cuz, hey, done!"

Seriously, every time Hastings asks me if I'd like to keep my card to recharge it later on after using all the money off of it, I raise my eyebrow at them and give them a look. Oftentimes, they'll throw the card away and go, "Yeah, I don't get the logic either."

Is there something I'm missing here? Because, really, I'm thinking this is the silliest thing ever. (Not to mention a VERY silly way of advertising how 'cool' your establishment is.)

Current Mood: awake awake

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Comments
jessikana From: jessikana Date: March 3rd, 2007 05:25 am (UTC) (Link)
I'm not sure I've ever agreed more with anything in my life. Well, probably I guess.
But it really is pretty stupid.
ifritah From: ifritah Date: March 5th, 2007 04:15 pm (UTC) (Link)
Yay! It's good to know the illogic hasn't spread to all the masses! ^_~
From: millenia Date: March 4th, 2007 02:05 am (UTC) (Link)
The only thing I can think of is that the card lets people pay without needing cash and without needing a major credit card or debit card. Which... is probably, like, five people in the mountains of Montana at this point <extremely classist remark that ruins his critical theorist street cred>

But really, I think that's the aim. Customers who don't want to have to carry cash, but want the ease of paying with a card. As for billing it as the perfect gift? Dunno. Maybe they want rich parents to put $200 on and send it to college kids.
ifritah From: ifritah Date: March 5th, 2007 04:17 pm (UTC) (Link)
Well, uh, I guess if you really hated the cash... and didn't want to use a credit/debit card (even though 99% of them take them)... then sure! Why not!

But as for the perfect gift part, I was more talking about the rechargeable aspect that gets me. Gift cards in and of themselves are fine. In fact, hey, I love gift cards. But then recharging the card to give to someone else? Seems tacky. And well, we discussed the other alternative above.
wondervixen From: wondervixen Date: March 5th, 2007 10:18 pm (UTC) (Link)
It is tacky! It's like regifting, but worse, since at least with regifting there's a chance that the recipient won't know that it's a regift. If you give them a used gift card, they will definitely know.
ifritah From: ifritah Date: March 6th, 2007 04:58 pm (UTC) (Link)
It makes you wonder how many people do this... *Is frightened*
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